2014, October 10th. Parkeon, the global leader in parking solutions and Waysis, whose Yellowbrick® solution is one of the world leaders in Mobile Parking Payment (“MPP”), have announced that they are pooling their MPP operations and creating Yellowbrick International B.V.

Digital technologies are more and more at the heart of parking solutions, allowing greater driver convenience. Especially, drivers now can use mobile apps to pay for parking.

Leading the World in MPP

Parkeon boasts a fleet of more than 200,000 car parking meters installed all over the world and is the preferred partner for providing parking solutions to almost 4,000 cities. Parkeon has recently developed an MPP solution under its Whoosh! brand. This solution has already been adopted by more than 40 cities in France, the United Kingdom and the USA.

Waysis is spearheading the MPP market in the Benelux with its well-known Yellowbrick® solution. It is present in more than 100 cities in Belgium and the Netherlands, the country with the highest number of MPP users in the world. Yellowbrick® has more than 10 years’ experience in MPP.

Yellowbrick International B.V aims at deploying the Yellowbrick® and Whoosh! MPP solutions at an international level. This new company based in Amsterdam, will benefit from the Yellowbrick® and Whoosh! assets. It will also take advantage from Parkeon’s vast geographical coverage and its in-depth knowledge of mobility issues, as well as Waysis’s expertise in managing digital services, customer care and brand recognition. Parkeon will own 70% of Yellowbrick International B.V and Waysis 30%.

Commenting on this close collaboration, Bertrand Barthelemy, CEO of Parkeon, states “This partnership will enable Parkeon to accelerate its transformation into a digital company. Waysis’ outstanding performance in its mature and innovative markets, its know-how in customer relationship management and the strength of its brands are powerful assets”. Paul Staartjes, CEO of Waysis and CEO of Yellowbrick International B.V. adds “We have known Parkeon for a very long time. They are the key player in the international parking industry. Their expertise in smart city solutions and their vast network in combination with our skills will accelerate the growth of our MPP solutions tremendously. Yellowbrick International BV will very soon be the reference player in MPP at a global level